Bottle art campaign

This campaign borrows equity from Estrella's provenance and heritage. Barcelona, one of the most popular destinations, it has some of the most iconic buildings: La Sagrada Familia. And a most recognised architect: Gaudi. We have bought Estrella to life through the Gaudi lens, his recognised mosaic design, leaning on the passion and artistry that Barcelona brings to the world. Estrella isn't just brewed in Barcelona, it is created there, every bottle full of that same passion and artistry.

 

The trade marketing activation utilised a FSDU, aisle fins and Tesco's website and magazine. The recommended 'text to win' competition and food pairing initiative was executing in 2021.